Your numbers
Adjust to match your agency — every figure updates instantly.
Monthly portal enquiries
40
Your monthly Rightmove / Zoopla / OnTheMarket total.
After-hours enquiries
50%
Industry average: ~50% of enquiries arrive outside office hours (Callwell, 2024).
Enquiry-to-instruction rate
5%
Kept deliberately conservative — the real cost is likely higher.
Year-one cost (£)
£4,350
Default: £350/mo × 12 + £150 setup. Adjust if your pricing changes.
Average sale price
£250,000
Commission rate
1.25%
Annual value at risk
£37,500
in instructions from leads that arrive
when no one is there to answer
AI Property Lead costs £4,350 in year one.
That's an 8.6× return
if we recover even a fraction of those instructions for you.
After-hours enquiries / year
240
Instructions at risk / year
12
Commission per instruction
£3,125